Tuesday, 16 May 2017

Pondlife fabric . . . the seed of an idea!

Pondlife has actually come to life and its a weird and wonderful thing. The journey of this fabric range started way way back in September 2016 when I bravely placed my design proposals in the hands of a fabric company. Thankfully they liked what they saw and gave me the green light to proceed.

It was quite the learning journey . . . although I have a design background, have qualifications in graphic and spatial design & I know my way around Adobe Illustrator, there was still a mountain I didn't know!

I didn't know how to successfully create seamless patterns, I didn't know that I needed to specify Pantone TCX colours (oh my word . . . trying to pic colours from a colour swatch about 1cm square!!!) and I didn't know that I could actually learn on my feet and that people could be so amazingly generous sharing their knowledge.

It took four hard weeks designing, tweaking, redesigning and doubting to finally get there. It was a challenge that let me drown in a creative wonderland and I loved it.

If I'm honest most of my design ideas start with a single moment. Last year when I was throwing concepts around in my head I already had an idea based on a painting that I absolutely adore by Becky Blair. I went to an exhibition when she was in Perth and she had done a gorgeous series of paintings of fish and ponds. Needless to say, I couldn't afford any of the paintings but they are what planted the seed of an idea.

. . . then when I was in Salt Lake city last year I came across goldfish snacks . . . hadn't seen them before but they made me giggle and the idea grew . . . 

. . . and when I was designing the fabric I kinda designed it especially for a redo of a quilt called Frogface. (my daughters nickname is froggy so this is for her!)

. . . but then there have been moments when actually I have wondered if I have just been eating too much chocolate!!

There's lots more to share in the coming days so keep an eye out and if you are at Quilt Market pop on over to the Ella blue stand, it will all be there along with all my new quilt and cushion patterns.

Looking forward to seeing what everyone will make.

Happy stitching

x Claire

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